The Indian leading two-wheeler manufacturer, Bajaj Auto, is preparing to launch a new electric scooter to make its popular product, Bajaj Chetak, more accessible to common people. The event is scheduled to take place on January 14, 2026. Unlike the past upgrades to the Chetak series, this particular upgrade will not displace the existing top variant of the scooter. Bajaj Auto is launching a cost-effective electric scooter for those consumers who are seeking a reliable and affordable electric vehicle.
Bajaj’s Strategy: Reaching More Indians with EVs:
With the increasing adoption of electric scooters in major Indian cities and Tier-2 markets, Bajaj’s strategy for its Chetak is more than clear: a trusted brand name, great performance, and reasonable pricing. The Chetak will compete head-on with popular models such as the TVS iQube, Vida VX2, and Orbiter electric scooters.
Official Release Date & Market Entry:
Mark your calendars for January 14, 2026, as the new electric scooter from Bajaj, named Chetak, is set to hit the Indian market. This is a strategic move by the company to launch their product during a time when the Indian electric vehicle market experiences a boost in sales, thanks to new budgets and subsidies.
A More Attractive Option for Buyers:
This upcoming Chetak will be placed in the market at a much lower price segment compared to its current models, making it the lowest-priced electric scooter in the country.
Expected Price Range:
It can be expected that the pre-tax price will be in the range of Rs 80,000 to Rs 90,000. This will place the scooter firmly in the mass segment and will make it an ideal option for purchase by the first EV owner or for the purpose of last-mile connectivity between offices and residences for offices and organizations.
Competing in the Crowded EV Market
The new Bajaj Chetak will compete against:
- TVS iQube base models
- Orbiter electric scooters
- Vida VX2 entry-level variants
Bajaj will leverage its strong brand image, extensive dealership network, and reliable after-sales service to win over Indian customers.
Battery Range and Performance Expectations
While official battery specifications are yet to be announced, the industry anticipates that Bajaj will optimize the new Chetak for city commuting, balancing cost with convenient everyday performance. The new electric motor is expected to offer smooth and reliable rides, consistent with Bajaj’s reputation for engineering excellence.
Conclusion
Bajaj’s new Chetak electric scooter signals a strategic shift toward affordability and mass adoption. With its lighter design, practical features, and sub-Rs 90,000 price tag, the Chetak is poised to redefine India’s entry-level electric scooter segment.
