Ather Energy has also expanded its service network significantly, which has now reached 500 authorised service centers in India, effectively doubling its capacity in FY26. This expansion complements the 4,357 fast-charging points available through Ather’s Grid network, which aims to make EV ownership more convenient and further strengthen India’s EV ecosystem. Ather is also on track to achieve 700 experience centers in FY26.
Ather Energy Reaches 500 Service Centres, Doubles Capacity, Expands Charging Network:
On March 17, 2026, Ather Energy announced that it has expanded its service network to 500 authorised service centers in India. This expansion effectively doubles Ather’s capacity in FY26, which has now reached 500 centers compared to 277 earlier. Ather has also expanded its fast-charging network, known as Ather’s Grid, which has now reached 4,357 points.
To further enhance its customer experience, Ather’s 60-minute ExpressCare maintenance program is now available at 82 centers. Ather has also established 600 Experience Centers globally as of December 31, 2025, along with 321 registered trademarks, 247 registered designs, and 50 registered patents.
Strategic Rationale and Company Vision:
This rapid expansion strategy is a strategic move to increase customer convenience and reduce range anxiety, which are essential factors to drive the adoption of electric two-wheelers in India. Ather, an EV company founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, has been striving to develop a comprehensive ecosystem to drive EV adoption in India. Ather has set a target to expand to 700 Experience Centers by end FY26, which aligns with their premium brand strategy. Ather has also recently announced a family-focused scooter named Rizta, along with a series of fundraising efforts.
Impact on Customers and Operations:
Ather has operationalized 500 service centers, which would help their customers access their products more conveniently. This move has also strengthened their EV product portfolio as a viable solution to drive EV adoption in India. This expansion also indicates a strong strategic push towards operational scalability to drive growth as their sales numbers rise.
Market Challenges and Risks:
Ather is currently facing a high degree of competition from other players in the market such as Ola Electric, TVS Motor Company, and Bajaj Auto, which are also expanding their EV offerings and networks at a rapid pace. Managing a large number of expansions in such a short period may have a potential impact on service quality in the future. Ather may face a long-term challenge in maintaining profitability in the future, just like other EV manufacturers that are expanding at a rapid pace.
Competitive Landscape:
The electric two-wheeler market in India is a competitive one. Ather Energy’s closest competitor in this market is Ola Electric, which is also expanding its sales and service offerings at a rapid pace. Other established players in this market include TVS Motor Company and Bajaj Auto with their offerings iQube and Chetak, respectively. According to market reports, TVS Motor Company and Bajaj Auto have witnessed significant traction in H1 FY26, and both companies together have a larger share of the EV two-wheeler market compared to earlier times, whereas Ola Electric’s market share has witnessed a dip in recent times.
