Raptee.HV has launched a 3-storey Experience Centre at Old Mahabalipuram Road (OMR), Chennai to increase its retail footprint. It was virtually inaugurated by Tamil Nadu Chief Minister Thiru C. Joseph Vijay. This move will help increase customer engagement and provide a premium shopping experience.
This brand-new Experience Centre provides an interactive space for customers to experience their electric motorcycle and learn more about the technology that goes into it. Customers will gain knowledge on the 240V high-voltage design, interact with their team and arrange test rides.
Stronger presence in Chennai:
“Chennai is where our journey began, and bringing Raptee.HV closer to our customers here is special to us. We have always believed that listening to our customers is as important as engineering the motorcycle itself. We are proud to be the No. 1 electric motorcycle manufacturer in Chennai, our home market, and look forward to building on this leadership. Our new flagship store is an important step in that direction, allowing us to strengthen our connection with customers while offering them the premium experience they deserve. We hope to continue growing alongside the city that has been at the heart of our journey.”
Increased investment:
This expansion comes with a Rs 25 crore investment from the Tamil Nadu Industrial Development Corporation (TIDCO).
This investment makes the company the first to recieve investment from TIDCO in almost 4 decades after Titan. It shows the support from the State Government to develop electric mobility technology and create world-leading businesses within Tamil Nadu.
Expansion plans:
Having set up shop in Bengaluru and Chennai, Raptee.HV are now looking to grow their retail network to more cities in India. They are looking to expand to Coimbatore, Kochi and Hyderabad next. Internationally they are looking to expand to Sri Lanka, Brazil and Turkey.
The newest store in Chennai is part of Raptee.HV’s strategy to increase their customer reach and get their electric motorcycle technology in both local and global markets.
