Gulf Oil Lubricants India Ltd (GOLIL) and Mahindra & Mahindra Ltd’s Farm Equipment Business (Mahindra Tractors Division) have extended their multi-year strategic partnership. This extension marks the continuation of a successful partnership that has been in place for over a decade. The agreement was formalized through a signing ceremony held in Mumbai between R. Veeraraghavan, Senior Vice President – SSU, and Ravi Chawla, Managing Director & CEO of Gulf Oil Lubricants India Ltd.
Extension of a decade-long partnership:
Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Ltd, commented: “Our extension of partnership with Mahindra Tractors is a reflection of the strength of our partnership and the values that underpin it. As per our philosophy of partnership for growth, we have, over the last decade, been able to provide consistent performance and service excellence, thereby creating value for Mahindra & Mahindra. This extension is the beginning of a new journey where we will continue to innovate, improve services for our channel partners, and create long-term value for our customers at Mahindra.”
This long-term renewal is the longest phase of the collaboration between Gulf Oil and Mahindra, which not only showcases their trust and vision but also their commitment to the development of technology, the efficiency of the supply chain, and customer service in the Mahindra tractor business.
Innovation and Performance:
Since the inception of the strategic alliance in 2011, the alliance has expanded greatly, especially in the Tractors Division since 2014, and is one of the most substantial OEM alliances Gulf Oil has ever had. Their alliance has been based on innovation, performance, and marketing.
