The CITI has welcomed the launch of the Market Access Support (MAS) Intervention, termed as a major boost to India’s textile and apparel exporters when venturing into new markets. The Confederation of Indian Textile Industry (CITI) is glad that the Market Access Support (MAS) Intervention has come into effect as part of the Export Promotion Mission (EPM) that has been cleared by the Union Cabinet and feels that it could be of big assistance to textile/clothing exports from India in their efforts to penetrate new markets.
“It comes hot on the heels of the signing of the India-Oman trade agreement and the completion of the FTA talks with New Zealand towards the end of December, so certainly one of the pieces of good news to close off what has been a very tough year for the textile and apparel industry,” CITI Chairman Shri Ashwin Chandran said.
“With the trade agreements already inked by India and the ones in the making presenting new opportunities, the Market Access Support intervention will give a boost to textile and apparel exporters to increase their footprint in more countries, which in turn will have a spill-over effect on the creation of more jobs in the countries,” the CITI Chairman added.
Under the Market Access Support Intervention, support for activities such as Buyer-Seller Meets (BSMs), international trade fairs/exhibitions, Mega Reverse Buyer-Seller Meets (RBSMs) organized in India, and trade delegations to priority export markets/regions and other emerging export markets has been provided through structured financial support. In July, India entered into the Comprehensive Economic and Trade Agreement with the United Kingdom. Negotiations for a FTA are also being pursued with the European Union in addition to a Bilateral Trade Agreement with the United States of America.
The Chairman of CITI said the trade data for November 2025 has shown that the Indian exporting community has been resilient to hold its own ground in spite of global headwinds. “November 2025 proved that the diversification strategy has started yielding results. The full benefits of the diversification strategy will be evident once all the measures under the Export Promotion Mission are rolled out,” he added. India’s textile and apparel sector has been hit hard by the 50% US tariff, effective August 27, 2025.
The US is the single-largest market for India’s textile and apparel sector, contributing almost 28% to the total revenue of India’s textile and apparel exporters. India’s textile and apparel exports to the US stood at nearly $11 billion in 2024-25. India has set itself the target of creating a $350 billion textile and apparel industry by 2030, including achieving $100 billion of exports by that period.
